## Chrome Web Store

Chrome Web Store hosts public listings for Chrome extensions. An approved extension can link to its homepage and support site, but the inspected links are nofollow/UGC and a new publisher account requires a one-time registration fee.

- URL: https://chromewebstore.google.com/
- Guide: https://backlinkbadger.com/provider/chrome-web-store/
- Link type: nofollow
- Free option: no (from $5)
- Backlink value: 7/100
- Spam score: 1/100
- Difficulty: 65/100
- Estimated time: 180 minutes
- Requirements: Google developer account, Two-step verification, Working Chrome extension package, Listing icon and screenshots, Relevant extension homepage, Accurate privacy disclosures

The backlink comes from your extension's public store listing: its **Website** link under **Details**, plus an optional **support site** link. You need a real extension that passes Google's review. This is a product-distribution opportunity with a backlink attached, not a directory where you submit a business URL on its own.

## Steps

1. Build and test a small extension with one clear purpose. A calculator that works in the popup, a useful page inspector, or a browser-based companion to your product is a better starting point than a shortcut to your homepage. Google's [minimum-functionality and spam guidance](https://developer.chrome.com/docs/webstore/troubleshooting) rules out extensions whose sole purpose is launching another webpage and tools that only link out to someone else's functionality.
2. [Register a developer account](https://developer.chrome.com/docs/webstore/register/) through the [Chrome Web Store Developer Dashboard](https://chrome.google.com/webstore/devconsole). New publishers pay a one-time **$5 registration fee**; Google confirms the amount in its [publisher account guidance](https://developer.chrome.com/blog/cws-role-expansion-developer-dashboard). Enable [two-step verification](https://developer.chrome.com/docs/webstore/program-policies/two-step-verification) before publishing.
3. Upload your extension ZIP and complete the **Store listing**. Prepare an accurate description, icon, screenshots and category. In **Homepage URL**, enter a relevant page explaining the extension or the service it supports. Add a **Support URL** if you have a dedicated help page. Google's [listing documentation](https://developer.chrome.com/docs/webstore/cws-dashboard-listing) explains both link fields; the homepage link appears under **Details**.

   The [Todoist extension listing](https://chromewebstore.google.com/detail/todoist-for-chrome-planne/jldhpllghnbhlbpcmnajkpdmadaolakh) shows the public result: a **Website** link under the developer details.

   [Image: Chrome Web Store Details section showing Todoist's public Website backlink under Developer]

4. Complete **Privacy**, **Distribution** and any necessary **Test instructions**. Explain the extension's single purpose, justify requested permissions, disclose data handling accurately and provide a privacy policy where required. Keep permissions limited to what the feature actually needs. See Google's [privacy practices guidance](https://developer.chrome.com/docs/webstore/cws-dashboard-privacy).
5. Choose public distribution if you want a discoverable listing, then [submit for review](https://developer.chrome.com/docs/webstore/publish). Google says [most reviews finish within a few days, but some take a few weeks](https://developer.chrome.com/docs/webstore/review-process). That waiting time is separate from development and listing preparation; the three-hour estimate here is an editorial starting point for a small tool, not a delivery or approval promise.
6. After approval and publication, open the listing while signed out. Check that **Website** points to the correct page, the support link works and the extension does what the description promises. Recheck after updates rather than assuming your listing and links will remain unchanged.

## What kind of backlink do you get?

On October 16, 2026, both the raw HTML and rendered browser DOM of the Todoist listing showed:

- **Website:** `https://todoist.com/`, with `rel="ugc nofollow"`.
- **support site:** `https://todoist.com/help`, also with `rel="ugc nofollow"`.

These were direct outbound anchors, not Web Store tracking redirects. They are **not clean dofollow backlinks**. Google's domain reputation also does not make a brand-new extension listing an equally authoritative page; our backlink-value estimate applies to the new listing, not Google's root domain or Todoist's established listing.

## When the effort makes sense

A useful extension can give your business another public branded page, a place for users to discover your tool, and a route back to your product. Keep the branding consistent and link to a page that helps extension users understand the next step. A relevant product action can support that journey, but the extension should deliver value before asking users to leave it.

Do not budget on guaranteed store traffic, Google indexing, search rankings or AI-search citations. A listing is an additional public reference to your product, not proof that an AI system will recognize it as an entity or recommend it. Build the extension when the browser feature itself is worth offering; treat the listing and nofollow links as supporting benefits.