## Gravatar

Gravatar is Automattic's public avatar and profile service for people who want one identity across WordPress and other sites. A Gravatar profile can include a visible Links section, so it works as a simple nofollow profile citation or link-in-bio page rather than a high-equity SEO backlink.

- URL: https://gravatar.com/
- Guide: https://backlinkbadger.com/provider/en-gravatar/
- Link type: nofollow
- Free option: yes
- Domain authority: 18/100
- Spam score: 2/100
- Difficulty: 15/100
- Estimated time: 10 minutes
- Requirements: WordPress.com account, Email, Public profile, Destination URL

Gravatar is useful when you want a lightweight public identity page that follows you across WordPress-adjacent services. The backlink path is the profile **Links** section: official Gravatar support says you can add links to any website from the profile editor, then show or hide that section under **Design** → **Sections**.

### Method: Add your website to the public Links section

1. Start from [Gravatar](https://gravatar.com/) and sign in or connect a WordPress.com account.
2. Open your Gravatar profile editor.
3. Go to the **Links** section and add the website, product page, portfolio, or social profile you want listed.
4. Open **Design** → **Sections** and confirm the **Links** section is visible on your public profile.
5. Visit your public profile URL, such as `https://gravatar.com/yourhandle`, and check that the link appears in the visible profile cards.

A public example profile shows external profile links and website links in Gravatar's card layout:

[Image: Gravatar public profile showing external website and social links]

### Link quality notes

Do not classify this as a dofollow backlink. The inspected raw HTML on `https://gravatar.com/matt` showed external profile-card links such as `http://ma.tt` with `rel="me nofollow noreferrer"`. That is still a legitimate public citation and can help people verify your identity across profiles, but it is not a direct dofollow SEO equity play.

The fastest practical use is to make the profile complete enough that the link does not look abandoned: add an avatar, short bio, and only links that genuinely identify you or your project. Gravatar profiles are public identity pages, not article placements or directory submissions, so avoid treating them as a bulk link-building surface.