## Slack App Directory

Slack App Directory, now branded as the Slack Marketplace, lists reviewed Slack apps for workspace admins and users. A real app listing can include direct external links such as Learn More, support, privacy, terms, or website-style links, but the opportunity only fits teams that have an actual Slack app worth submitting.

- URL: https://slack.com/marketplace
- Guide: https://backlinkbadger.com/provider/slack-app-directory/
- Link type: dofollow
- Free option: yes
- Domain authority: 18/100
- Spam score: 1/100
- Difficulty: 70/100
- Estimated time: 240 minutes
- Requirements: Slack developer account, Working Slack app, App listing copy, Support and policy URLs, Review-ready install flow

The Slack App Directory is best treated as an app-distribution backlink, not a quick directory submission. If you already have a Slack app, the Marketplace listing can expose direct external links from a public Slack page; if you do not have an app, building one only for a backlink is usually the wrong use of time.

### Best method: publish a real Slack Marketplace listing

1. Create or open your Slack app from the [Slack app dashboard](https://api.slack.com/apps).
2. Build the app enough that a workspace admin can install it and understand the use case. Slack's review docs say Marketplace apps are checked for quality, reliability, and usefulness.
3. Prepare the listing details before submission: app name, description, scopes, install behavior, support URL, privacy/security information, and a destination such as your product website or app landing page.
4. Follow Slack's [distribution guide](https://docs.slack.dev/slack-marketplace/distributing-your-app-in-the-slack-marketplace/) and [Marketplace app guidelines](https://docs.slack.dev/slack-marketplace/slack-marketplace-app-guidelines-and-requirements/) before sending the app for review.
5. After Slack approves the listing, verify the public Marketplace page and make sure the external link still points directly to the intended destination.

A public GitHub app listing shows the kind of external link this method can produce. In the inspected HTML, the listing description linked directly to `https://slack.github.com/` without a `nofollow`, `ugc`, or `sponsored` token on that anchor.

[Image: Slack Marketplace GitHub listing showing an external app website link]

### Link quality and expectations

The inspected Slack Marketplace examples included direct outbound links from public app pages, including a GitHub listing link to `https://slack.github.com/` and Learn More buttons on Notion AI and Claude listings. Those anchors were present in raw HTML and did not include `rel="nofollow"`, `ugc`, or `sponsored` tokens, so the recommended listing method is classified as dofollow.

That does not make Slack a simple link drop. Slack controls publication through Marketplace review, and links belong in a legitimate app listing where they help users evaluate, install, or get support for the app. Treat the backlink as a secondary benefit of app distribution, not the reason to submit a thin or unrelated app.

### When to skip this provider

Skip Slack if you only need a fast citation, a founder profile link, or a generic company directory listing. It is worth considering when you already have a Slack integration, can support users after install, and have the policy/support pages Slack expects during review.