Bitly

Bitly links, like other URL shorteners, generally do not provide direct SEO (Domain Authority) juice. 👎

1. NoFollow Tags

Bitly, uses the rel="nofollow" tag on their shortened links. This means that search engines like Google do not pass PageRank (the "juice") from the shortened link to the destination page.
(intended to prevent abuse by spammers who might try to manipulate search engine rankings by creating thousands of shortened links)

2. Redirect Type

Bitly uses 301 redirects, which are SEO-friendly and signal to search engines that the destination URL is the authoritative one.
While the 301 redirect itself does not pass DA juice from the Bitly link, it ensures that the destination URL gets (any) SEO benefits from direct traffic, social shares, and engagement with the link.

*for a short while, prior to 2016, some bit.ly links brought DA advantages

Indirect SEO Benefits:
Bitly links do not pass "link juice," they can contribute indirectly to SEO efforts by: