How to get a backlink from Bitly
Backlink signals
Editorial estimates for comparing this provider.
- Dofollow links Usually nofollow
- No
- Authority rating Editorial estimate
- 5/100
- Spam rating Lower is better
- 3/100
- Acquisition difficulty Lower is easier
- 10/100
- Time estimate Typical setup
- ~2 min
- Free option No required spend
- Yes
Just open the main page, log in, and paste your project’s URL into the shortener field at bitly.com.
Note: Bitly links, like other URL shorteners, generally do not provide direct SEO authority.
-
NoFollow Tags: Bitly uses the
rel="nofollow"tag on their shortened links. This means that search engines like Google do not pass PageRank from the shortened link to the destination page. -
Redirect Type: Bitly uses 301 redirects, which are useful for sending users to the destination URL. Treat the shortlink as a tracking and sharing tool rather than a source of page authority.
Indirect SEO Benefits: While Bitly links do not pass “link juice,” they can contribute indirectly to SEO efforts through increased traffic and engagement.
Provider overview
Bitly is a URL shortening service & link management platform that enables users to create concise links for sharing across various channels. Founded in 2008 in New York City, Bitly handles approx. 600 million links per month.
Minimum requirements to get a backlink from Bitly
Key challenges to get a backlink from Bitly
Bitly links do not provide direct SEO authority. Bitly uses the rel="nofollow" tag on shortened-link pages, and the shortlink itself is a redirect rather than an editorial page recommending your site. Treat Bitly as a tracking and sharing tool, not a high-authority backlink source.