How to get a backlink from Gravatar
Backlink signals
Editorial estimates for comparing this provider.
- Dofollow links Usually nofollow
- No : We set this after checking whether the recommended backlink method on this provider typically outputs a dofollow link in the page HTML. If attributes vary by page type, we use the realistic default for that path and explain the nuance in the guide.
- Authority rating Editorial estimate
- 18/100 : We score the actual backlink surface—not the provider homepage—using Domain Authority when available, otherwise a conservative Backlink Badger editorial estimate. This approximate comparison number may not match third-party tools or the live page's real strength.
- Spam rating Lower is better
- 2/100 : We use spam score when we have a defensible value for the relevant domain or surface, otherwise a conservative Backlink Badger editorial estimate from platform quality and spam patterns. Treat it as an approximate comparison guide, not a guarantee of how search engines evaluate the site.
- Acquisition difficulty Lower is easier
- 15/100 : Backlink Badger assigns this 0–100 score from editorial review of signup friction, content requirements, approval gates, and account trust for the recommended path. It is an approximate comparison estimate, not a measured difficulty metric.
- Time estimate Typical setup
- ~10 min : We estimate the minimum minutes a prepared user needs to sign up, set up, and publish or submit the backlink, including obvious waiting steps we can reasonably predict. This Backlink Badger estimate is approximate—your first attempt or extra verification may take longer.
- Free option No required spend
- Yes : We mark Yes when the recommended backlink path can be completed without paying the provider for access, placement, or a required plan. If only paid tiers unlock the link, or payment is commonly required in practice, we mark No.
Gravatar is useful when you want a lightweight public identity page that follows you across WordPress-adjacent services. The backlink path is the profile Links section: official Gravatar support says you can add links to any website from the profile editor, then show or hide that section under Design → Sections.
Method: Add your website to the public Links section
- Start from Gravatar and sign in or connect a WordPress.com account.
- Open your Gravatar profile editor.
- Go to the Links section and add the website, product page, portfolio, or social profile you want listed.
- Open Design → Sections and confirm the Links section is visible on your public profile.
- Visit your public profile URL, such as
https://gravatar.com/yourhandle, and check that the link appears in the visible profile cards.
A public example profile shows external profile links and website links in Gravatar’s card layout:
Link quality notes
Do not classify this as a dofollow backlink. The inspected raw HTML on https://gravatar.com/matt showed external profile-card links such as http://ma.tt with rel="me nofollow noreferrer". That is still a legitimate public citation and can help people verify your identity across profiles, but it is not a direct dofollow SEO equity play.
The fastest practical use is to make the profile complete enough that the link does not look abandoned: add an avatar, short bio, and only links that genuinely identify you or your project. Gravatar profiles are public identity pages, not article placements or directory submissions, so avoid treating them as a bulk link-building surface.
Provider overview
Gravatar is Automattic's public avatar and profile service for people who want one identity across WordPress and other sites. A Gravatar profile can include a visible Links section, so it works as a simple nofollow profile citation or link-in-bio page rather than a high-equity SEO backlink.
Minimum requirements to get a backlink from Gravatar
- WordPress.com account
- Public profile
- Destination URL
Key challenges to get a backlink from Gravatar
- Nofollow links: Inspected profile links render with `rel="me nofollow noreferrer"`, so treat this as referral/entity-discovery value rather than a clean dofollow link.
- WordPress.com dependency: Account creation and profile editing run through a WordPress.com login connection.
- Profile visibility: The Links section must remain visible on the public profile; hiding that section removes the backlink from the public page.