How to get a backlink from Reddit
Backlink signals
Editorial estimates for comparing this provider.
- Dofollow links Can pass equity
- Yes
- Authority rating Editorial estimate
- 25/100
- Spam rating Lower is better
- 1/100
- Acquisition difficulty Lower is easier
- 15/100
- Time estimate Typical setup
- ~5 min
- Free option No required spend
- Yes
- Linking domains External signal
- ~2,230,000
- Ranking keywords External signal
- ~369,000,000
- Inbound links External signal
- ~5,430,000,000
Reddit offers several ways to place a link, but the profile social link method is the fastest and produces a dofollow backlink.
Method 1: Add a social link to your profile (recommended)
This is the simplest method and the only one that produces a dofollow link by default.
- Visit reddit.com/register and create an account.
- Verify your email address.
- Click your avatar in the top-right corner and go to Profile.
- Click Edit Profile and scroll to the Social Links section.
- Click + Add Social Link, select Custom URL, enter your website URL and a display name.
- Save your changes. Your profile now contains a dofollow backlink.
Note: You can add up to 5 social links per profile. No karma or account age is required - this works immediately after registration.
Reddit is one of the rare major platforms where a profile social link can still be dofollow for free. The practical authority of a fresh profile is much lower than Reddit’s root-domain metrics, but the link is still unusually useful compared with nofollow-only social profiles.
Method 2: Post links in subreddits
Links in posts and comments are nofollow by default, but they carry indirect SEO value through referral traffic and Reddit’s high visibility in Google search results.
- Find relevant subreddits in your niche (e.g., r/webdev, r/smallbusiness).
- Read each subreddit’s rules carefully - most prohibit or restrict self-promotion.
- Participate genuinely by commenting and contributing helpful content to build karma.
- Once you meet the subreddit’s karma and account age thresholds, create a post that includes your link as a genuinely useful resource.
Tip: Reddit’s massive Google visibility means even nofollow links can drive significant referral traffic. Reddit pages frequently appear in Google search results and AI Overviews, so a well-received post linking to your site can generate sustained organic visits.
Provider overview
Reddit is a social news and discussion platform organised into topic-based communities called subreddits. Users submit links, images, and text posts that are voted on by the community, making it one of the most visited websites globally and a powerful source of referral traffic and SEO visibility.
Minimum requirements to get a backlink from Reddit
Key challenges to get a backlink from Reddit
Strict anti-spam enforcement. Reddit aggressively filters self-promotional content and enforces a 90/10 rule (only 10% of your activity should be promotional) I've lost a few posts :') and a subreddit. Subreddit-specific rules - each community sets its own requirements for posting, including minimum karma and account age thresholds. Shadow bans - accounts that appear spammy can be silently hidden without notification. Building karma, earning enough reputation to post links in popular subreddits requires genuine, sustained participation over weeks or months.