How to get a backlink from Google Sites
Backlink signals
Editorial estimates for comparing this provider.
- Dofollow links Can pass equity
- Yes : We set this after checking whether the recommended backlink method on this provider typically outputs a dofollow link in the page HTML. If attributes vary by page type, we use the realistic default for that path and explain the nuance in the guide.
- Authority rating Editorial estimate
- 22/100 : We score the actual backlink surface—not the provider homepage—using Domain Authority when available, otherwise a conservative Backlink Badger editorial estimate. This approximate comparison number may not match third-party tools or the live page's real strength.
- Spam rating Lower is better
- 1/100 : We use spam score when we have a defensible value for the relevant domain or surface, otherwise a conservative Backlink Badger editorial estimate from platform quality and spam patterns. Treat it as an approximate comparison guide, not a guarantee of how search engines evaluate the site.
- Acquisition difficulty Lower is easier
- 35/100 : Backlink Badger assigns this 0–100 score from editorial review of signup friction, content requirements, approval gates, and account trust for the recommended path. It is an approximate comparison estimate, not a measured difficulty metric.
- Time estimate Typical setup
- ~30 min : We estimate the minimum minutes a prepared user needs to sign up, set up, and publish or submit the backlink, including obvious waiting steps we can reasonably predict. This Backlink Badger estimate is approximate—your first attempt or extra verification may take longer.
- Free option No required spend
- Yes : We mark Yes when the recommended backlink path can be completed without paying the provider for access, placement, or a required plan. If only paid tiers unlock the link, or payment is commonly required in practice, we mark No.
Google Sites works as a backlink source when you publish a real mini-site, portfolio page, documentation hub, or resource page that belongs on a public Google Sites URL. The fastest path is to create a public site, add your destination URL as a button or text link, and publish the page so anyone with the URL can view it.
Recommended method: publish a small public site with a visible external link
- Open sites.google.com/new while signed in to a Google account.
- Choose a blank site or a template, then give the site a clear name and page title.
- Add enough context for the page to stand alone: who the project is for, what the linked resource does, and why the link is useful.
- Add your backlink as a Button, text link, or embedded HTML section. Keep the anchor text descriptive rather than using a bare URL everywhere.
- Click Publish, choose a public web address, and confirm the sharing settings allow public visitors to view the site.
- Open the published
sites.google.com/view/...URL in a private browser window and confirm the link is visible without signing in.
The public Flexbox Froggy example below shows a Google Sites page with a grid of external links to Codepip, social profiles, and the Flexbox Froggy website. Browser DOM inspection found those example anchors without a nofollow, ugc, or sponsored rel token, so the method is dofollow-looking. Treat that as link-attribute evidence, not a guarantee that every Sites page will receive meaningful SEO value.
What to verify before you rely on the link
Google Sites is useful for a legitimate hosted page, but it is not a shortcut to Google’s domain authority. Publish a page that would make sense for users even if SEO did not exist: a project landing page, classroom/resource hub, portfolio, event page, or lightweight documentation site. After publishing, check the live page source or rendered DOM for your specific link, because Google Sites pages are JavaScript-heavy and the practical crawl/indexing behavior can vary by layout and embedded content.
If you need a custom domain, use Google Sites’ custom-domain workflow after the public page is working. The backlink opportunity still comes from the page content itself; a custom domain mostly changes branding and URL control.
Provider overview
Google Sites is a free website builder tied to Google accounts. A public Google Sites page can host buttons, text links, embedded content, and resource pages that point to an external project or company site.
Minimum requirements to get a backlink from Google Sites
- Google account
- Public site name and path
- Useful page content
- Destination URL
Key challenges to get a backlink from Google Sites
- Page-level value: A fresh Google Sites page should not inherit Google's root-domain authority; it needs real content and internal discovery to matter.
- Indexing uncertainty: Sites pages are generated by Google Sites and may use embedded frames, so verify that important links render publicly and keep SEO expectations conservative.
- Quality requirement: Thin one-page link dumps look spammy and are unlikely to earn clicks, shares, or durable search visibility.