How to get a backlink from Slack App Directory?
The Slack App Directory is best treated as an app-distribution backlink, not a quick directory submission. If you already have a Slack app, the Marketplace listing can expose direct external links from a public Slack page; if you do not have an app, building one only for a backlink is usually the wrong use of time.
Best method: publish a real Slack Marketplace listing
- Create or open your Slack app from the Slack app dashboard.
- Build the app enough that a workspace admin can install it and understand the use case. Slack’s review docs say Marketplace apps are checked for quality, reliability, and usefulness.
- Prepare the listing details before submission: app name, description, scopes, install behavior, support URL, privacy/security information, and a destination such as your product website or app landing page.
- Follow Slack’s distribution guide and Marketplace app guidelines before sending the app for review.
- After Slack approves the listing, verify the public Marketplace page and make sure the external link still points directly to the intended destination.
A public GitHub app listing shows the kind of external link this method can produce. In the inspected HTML, the listing description linked directly to https://slack.github.com/ without a nofollow, ugc, or sponsored token on that anchor.
Link quality and expectations
The inspected Slack Marketplace examples included direct outbound links from public app pages, including a GitHub listing link to https://slack.github.com/ and Learn More buttons on Notion AI and Claude listings. Those anchors were present in raw HTML and did not include rel="nofollow", ugc, or sponsored tokens, so the recommended listing method is classified as dofollow.
That does not make Slack a simple link drop. Slack controls publication through Marketplace review, and links belong in a legitimate app listing where they help users evaluate, install, or get support for the app. Treat the backlink as a secondary benefit of app distribution, not the reason to submit a thin or unrelated app.
When to skip this provider
Skip Slack if you only need a fast citation, a founder profile link, or a generic company directory listing. It is worth considering when you already have a Slack integration, can support users after install, and have the policy/support pages Slack expects during review.
Backlink signals
Editorial estimates for comparing this provider.
- Dofollow links Can pass equity We set this after checking whether the recommended backlink method on this provider typically outputs a dofollow link in the page HTML. If attributes vary by page type, we use the realistic default for that path and explain the nuance in the guide.
- Yes . We set this after checking whether the recommended backlink method on this provider typically outputs a dofollow link in the page HTML. If attributes vary by page type, we use the realistic default for that path and explain the nuance in the guide.
- Authority rating Editorial estimate We score the actual backlink surface—not the provider homepage—using Domain Authority when available, otherwise a conservative Backlink Badger editorial estimate. This approximate comparison number may not match third-party tools or the live page's real strength.
- 18/100 . We score the actual backlink surface—not the provider homepage—using Domain Authority when available, otherwise a conservative Backlink Badger editorial estimate. This approximate comparison number may not match third-party tools or the live page's real strength.
- Spam rating Lower is better We use spam score when we have a defensible value for the relevant domain or surface, otherwise a conservative Backlink Badger editorial estimate from platform quality and spam patterns. Treat it as an approximate comparison guide, not a guarantee of how search engines evaluate the site.
- 1/100 . We use spam score when we have a defensible value for the relevant domain or surface, otherwise a conservative Backlink Badger editorial estimate from platform quality and spam patterns. Treat it as an approximate comparison guide, not a guarantee of how search engines evaluate the site.
- Acquisition difficulty Lower is easier Backlink Badger assigns this 0–100 score from editorial review of signup friction, content requirements, approval gates, and account trust for the recommended path. It is an approximate comparison estimate, not a measured difficulty metric.
- 70/100 . Backlink Badger assigns this 0–100 score from editorial review of signup friction, content requirements, approval gates, and account trust for the recommended path. It is an approximate comparison estimate, not a measured difficulty metric.
- Time estimate Typical setup We estimate the minimum minutes a prepared user needs to sign up, set up, and publish or submit the backlink, including obvious waiting steps we can reasonably predict. This Backlink Badger estimate is approximate—your first attempt or extra verification may take longer.
- ~240 min . We estimate the minimum minutes a prepared user needs to sign up, set up, and publish or submit the backlink, including obvious waiting steps we can reasonably predict. This Backlink Badger estimate is approximate—your first attempt or extra verification may take longer.
- Free option No required spend We mark Yes when the recommended backlink path can be completed without paying the provider for access, placement, or a required plan. If only paid tiers unlock the link, or payment is commonly required in practice, we mark No.
- Yes . We mark Yes when the recommended backlink path can be completed without paying the provider for access, placement, or a required plan. If only paid tiers unlock the link, or payment is commonly required in practice, we mark No.
Provider overview
Slack App Directory, now branded as the Slack Marketplace, lists reviewed Slack apps for workspace admins and users. A real app listing can include direct external links such as Learn More, support, privacy, terms, or website-style links, but the opportunity only fits teams that have an actual Slack app worth submitting.
Minimum requirements to get a backlink from Slack App Directory
- Slack developer account
- Working Slack app
- App listing copy
- Support and policy URLs
- Review-ready install flow
Key challenges to get a backlink from Slack App Directory
- Real app required: This is not a profile link; you need a working Slack app with a useful workspace experience.
- Manual review: Slack reviews Marketplace submissions for quality, reliability, security, and listing completeness before publication.
- Compliance details: Expect to provide install, support, privacy, terms, and security information, not just a marketing URL.