How to get a backlink from BuzzFeed?
BuzzFeed is only worth considering when you can create a real Community post or quiz that belongs on BuzzFeed. Do not use it as a generic brand-profile backlink: the Community rules explicitly say the platform is not for self-promotion, PR professionals plugging clients, business promotion, or spam.
Method: publish a useful Community post with a source link
- Start on the BuzzFeed Community contribution page and create or sign in to a BuzzFeed account.
- Review the Community guidelines before drafting. If the link benefits your own brand, client, blog, YouTube channel, project, or business, assume it violates the self-promotion rule.
- Choose Make a Post or Make a Quiz only when you have an entertainment, fandom, pop-culture, education, or community angle that fits BuzzFeed’s audience.
- Add the external link as a genuine source, example, or supporting reference inside the post body. Keep the surrounding text useful enough that the link would still make sense if no SEO value existed.
- Submit the post for review. BuzzFeed says every Community post is reviewed by an editor, and review can take a few days or longer.
- After publication, inspect the public article source or rendered link before counting it as an SEO backlink.
A public BuzzFeed Community education article includes direct external source links, such as a link to Matt Kushin’s class-project review. In the raw HTML, the inspected anchor used a direct https://mattkushin.com/... URL with no nofollow, ugc, or sponsored rel token.
Link quality notes
The inspected Community article links looked like clean direct outbound links, so this page marks the recommended source-link method as dofollow. Treat that as method-specific evidence, not a promise that every BuzzFeed surface behaves the same way. Navigation, ads, affiliate shopping content, embeds, social widgets, and future Community templates may use different link handling.
What not to do
Do not create a BuzzFeed post just to promote a company or client. The guidelines say self-promotion and spam can lead to removal or account deletion, and BuzzFeed reserves the right to deactivate violating accounts. For most marketers, BuzzFeed is a high-friction editorial opportunity, not a repeatable directory-style backlink.
Backlink signals
Editorial estimates for comparing this provider.
- Dofollow linksCan pass equityWe set this after checking whether the recommended backlink method on this provider typically outputs a dofollow link in the page HTML. If attributes vary by page type, we use the realistic default for that path and explain the nuance in the guide.
- Yes. We set this after checking whether the recommended backlink method on this provider typically outputs a dofollow link in the page HTML. If attributes vary by page type, we use the realistic default for that path and explain the nuance in the guide.
- Backlink valueEditorial estimateBacklink value is our 0-100 editorial estimate of how much authority a page you create here would actually carry. We score the page you would end up with - not the provider homepage - from how strongly the platform links to and indexes that page type, how much editorial review stands behind it, and what comparable pages are worth in practice. Most new pages anywhere are worth little; a few platforms hand a fresh page real strength straight away. It is a comparison estimate, not a measurement, and it will not match any third-party tool.
- 13/100. Backlink value is our 0-100 editorial estimate of how much authority a page you create here would actually carry. We score the page you would end up with - not the provider homepage - from how strongly the platform links to and indexes that page type, how much editorial review stands behind it, and what comparable pages are worth in practice. Most new pages anywhere are worth little; a few platforms hand a fresh page real strength straight away. It is a comparison estimate, not a measurement, and it will not match any third-party tool.
- Spam ratingLower is betterWe use spam score when we have a defensible value for the relevant domain or surface, otherwise a conservative Backlink Badger editorial estimate from platform quality and spam patterns. Treat it as an approximate comparison guide, not a guarantee of how search engines evaluate the site.
- 1/100. We use spam score when we have a defensible value for the relevant domain or surface, otherwise a conservative Backlink Badger editorial estimate from platform quality and spam patterns. Treat it as an approximate comparison guide, not a guarantee of how search engines evaluate the site.
- Acquisition difficultyLower is easierBacklink Badger assigns this 0–100 score from editorial review of signup friction, content requirements, approval gates, and account trust for the recommended path. It is an approximate comparison estimate, not a measured difficulty metric.
- 72/100. Backlink Badger assigns this 0–100 score from editorial review of signup friction, content requirements, approval gates, and account trust for the recommended path. It is an approximate comparison estimate, not a measured difficulty metric.
- Time estimateTypical setupWe estimate the minimum minutes a prepared user needs to sign up, set up, and publish or submit the backlink, including obvious waiting steps we can reasonably predict. This Backlink Badger estimate is approximate - your first attempt or extra verification may take longer.
- ~90 min. We estimate the minimum minutes a prepared user needs to sign up, set up, and publish or submit the backlink, including obvious waiting steps we can reasonably predict. This Backlink Badger estimate is approximate - your first attempt or extra verification may take longer.
- Free optionNo required spendWe mark Yes when the recommended backlink path can be completed without paying the provider for access, placement, or a required plan. If only paid tiers unlock the link, or payment is commonly required in practice, we mark No.
- Yes. We mark Yes when the recommended backlink path can be completed without paying the provider for access, placement, or a required plan. If only paid tiers unlock the link, or payment is commonly required in practice, we mark No.
Provider overview
BuzzFeed Community lets signed-in users submit quizzes and posts that can be published on BuzzFeed after editorial review. It can host direct external source links, but it is a poor fit for self-promotional link building because the rules explicitly ban brand, client, and spam plugs.
Minimum requirements to get a backlink from BuzzFeed
- BuzzFeed account
- Original post or quiz
- Non-promotional angle
- Relevant source link
Key challenges to get a backlink from BuzzFeed
- Anti-promotion rules: BuzzFeed Community is not for self-promotion, PR client plugs, business promotion, or spam.
- Editorial review: Every submitted Community post is reviewed, and the review process can take a few days or longer.
- Login-gated editor: The CMS is behind sign-in, so anonymous users can verify the public contribution path but not the current editor UI.